How Google Rank Web Pages?

Author: Priyanka

Google is known as being the most popular and most important search engine on the internet today. Webmasters are constantly looking for ways to improve their search engine rankings on Google. So how does Google rank your site? Google ranking report is as below:

Google uses basically two main factors in determining your web site's rank on their search engine. These are On-page ranking, and Page Rank. These two main factors will be explained in the below paragraphs to help you understand the actual Google ranking phenomenon:

On-page Ranking

These are things that are controlled by you, the webmaster, things like the title tag, heading tags, link text, body content, alt tags and more. Optimizing these parts of your web site and more means that Google can crawl through your content and pick out exactly what you want it to. The trick is about knowing how to optimize your pages.

Page Rank

Page Rank is Google's method of measuring a page's "importance." When the On-page factors such as Title tag etc are taken into account, Google uses Page Rank to adjust results so that sites that are deemed more "important" will move up in the results page of a user's search accordingly. Sites gain more Page Rank by having quality links to them. Quality links are links from other related sites whose Page rank is good.

The Google theory goes that if Page A links to Page B, then Page A is saying that Page B is an important page. Page Rank also factors in the importance of the links pointing to a page. If a page has important links pointing to it, then its links to other pages also become important.

Google Ranking summary

1. Find all pages matching the keywords of the search.






2. Rank accordingly using "On-page factors" such as title and page content.






3. Calculate in the inbound link anchor text.






4. Adjust the results by Page Rank scores.

Tips for getting top Google rankings-

1. Add new content in your site in a regular way that is at least once a week.

2. Try to write long in-depth content instead of short pages.

3. Don't over-optimize. Think about making your navigation readable, your text readable and include more keywords only if you think it is appropriate to your users. Write naturally and include related terms, synonyms etc.

4. Don't be over-aggressive with link building.

5. Link out to other good sites/pages in your articles.

6. Cross-reference your content by putting links within your content to other pages on your site.

7. Use long descriptive anchor text.

8. Always publish unique content

9. Have some patience and let your site age and don't stop working on any factor (content, links).

10. It is better to lay off link building than adding fresh unique high-quality content.

11. Content is very important.

Link popularity is still important, but we don't know what modified version of calculating Page Rank Google uses. Exactly we are not aware of the exact calculation.

About the Author:

Research and analysis of various search engine strategies and algorithms.

Software Development Company provides

Search Engine Optimisation services

Software Development Company

SEO Company

Article Source: ArticlesBase.com - How Google Rank Web Pages?

Google’s 200 Search Engine Ranking Factors!

Author: Bert john

How did this list get started? Well, apparently Mr Google, Matt Cutts, mentioned at PubCon recently that there are over 200 variables in the Google algorithm. So the folks at the WebmasterWorld set themselves a challenge to list them all.

Here is what has been included so far:

Domain

• Age of domain
• History of domain
• Keywords in domain name
• IP address of domain
• Location of IP address / Server

Architecture

• HTML structure
• Use of Headers tags
• URL path
• Use of external CSS / JavaScript files

Content

• Keyword density of page
• Keywords in Title Tag
• Keywords in Meta Description (Not Meta Keywords)
• Keywords in header tags (H1, H2 etc)
• Keywords in body text
• Freshness of content

Per Inbound Link

• Quality of website inbound linking
• Quality of web page inbound linking
• Age of website
• Age of web page
• Relevancy of page’s content
• Location of link (Footer, Navigation, Body text)
• Anchor text of link
• Title attribute of link
• ALT tag of images linking
• Country specific top level domain
• Authority of top level domain (.edu, .gov)
• Location of server
• Authority links (CNN, BBC, etc)

Cluster of Links

• Uniqueness of class C IP address

Internal Cross Linking

• Number of internal links to page
• Location of link on page
• Anchor text of FIRST text link

Penalties

• Over optimisation
• Purchasing links
• Selling links
• Comment spamming
• Cloaking
• Hidden text
• Duplicate content
• Keyword stuffing
• Manual penalties

Miscellaneous

• JavaScript links
• No follow links

Pending

• Performance / Load of a website
• Speed of Javascript

Misconceptions

• XML Sitemap (Aids the crawler but doesn’t help rankings)
• PageRank (General indicator of page’s performance)

More articles

So, if you’re new to SEO this is a great checklist to get you started. What factors have been missed? Feel free to add to the list in our comments section below.

About the Author:

Helping other with SEO, link building, ranking, Google pr, and more.

So, if you’re new to SEO this is a great checklist to get you started. What factors have been missed? Feel free to add to the list in our comments section below.

Article Source: ArticlesBase.com - Google’s 200 Search Engine Ranking Factors!

A Proliferation of Unethical SEO Content

Author: John Wattson

SEO content (search engine optimization) has lately been used as an effective means for gaining exposure to a website. Many online companies are strategizing, by creating SEO content, so that when a user searches using various keywords, the website will hopefully show up at the top of the entries, but it is not necessarily ethical SEO content. Therefore, a proliferation of predicted popular keywords are being placed throughout web literature in hopes that, if the keywords appear enough times in the article, their website will be found before all of the others. The question many begin to ask is, can any business create these articles that can improve search-engine rankings? The short answer to this is yes. For people to discover a particular website, a string of words needs to match those placed into the search engine by the interested party. But a search engine looks at two issues: where the keyword phrases are and the number of times that they appear. The search engine assumes that the keywords link to a relevant page. The problem, with a lot of SEO content that is not ethical SEO content, is that it is bogus; it can be used as a form of deceit and trickery because the company can offer nothing, yet if it can attract millions to the webpage. So many SEO companies are trying to find content that is of value in some way to the person perusing the site. As a result of writing ethical SEO, rankings go up, valid, worthwhile information is out there—and everybody wins.

The problem with writing cunning SEO content is that it weakens and dilutes the level of results based on searches. No company will be taken seriously when the interested party discovers that there is nothing being offered, only a deceptive means to get the individual to land on the webpage. The business runs the risk of losing their reputation, while at the same time lessening the reputability of many other online businesses. Because of this proliferation of bogus content, search engines are trying to block out this spam by using a number of methods, but what about those with something valid to offer? Ethical SEO content can be used to promote business and satisfy the customer at the same time. SEO content has a valid place, and provided that it is ethical SEO content, then consumers frequenting the online business will not be cheated. SEO content that creates spam rises and crashes in a hurry, whereas an ethical SEO approach shows a steady decline that keeps rising. So, for those companies that create a myriad of stringed words in hopes of getting rich quick are only cheating themselves. Ethical SEO content provides quality for its visitors, and website owners actually can feel good because they are providing valuable information—not a skeleton, or a ghost of a product.

About the Author:

Bergstrom-seo.com is one of the top seo companies that delivers exceptional search engine visibility for its' clients by providing world class Unethical SEO. Its' spectrum of SEO services comprises of keyword-based content development, website optimization, strategic link building and social media optimization.

Article Source: ArticlesBase.com - A Proliferation of Unethical SEO Content

Hiding SEO Keywords

Author: Meridith Word

Tricks of the trade, definitely not! Hiding SEO keywords is a black hat trick that people for years have used to attract attention from Google and other major search engines. They will hide or shrink the keywords hoping that Google will not notice the stuffing and index their web pages.

Hiding and shrinking SEO keywords is not smart. Usually someone hiding keywords will also stuff keywords that have nothing to do with the main theme of their website into their web pages. Hiding is the process of stuffing the keywords into a large amount of web content and then hiding them so that the users cannot see the keywords. But they are not hidden from the crawlers on major search engines.

An example of hiding keywords may appear in html as bat, bat, bat. Notice the keywords are back to back. These words can be accessed by clicking on the content located at the top of the page. Then you must drag your mouse over to the lower section of the page to highlight the content in between. Source codes will also reveal hidden keywords.

Search engines will look for hidden keywords in web pages. Designers typically use smaller fonts as another tactic to hide the words. Search engines also pick up this spam tactic. The process of search engine optimizing is illegal. Thus, SEO experts know this and they should avoid any cramming or hiding of SEO keywords in any web page.

If the major search engines catches this action, your pages will not be indexed. In addition, you could lose your opportunity at a later time of getting the next optimized web page indexed. SEO keywords should be used correctly and hiding of the keywords should never be considered.

About the Author:

I have been working within the web design field for the past 10 years. I have spent most of those years studying SEO and how it correlates with web design. I have also taken many University level writing courses for self-improvement in article writing. I strive to write unique high-quality SEO articles for both my clients and myself. You can reach me, Meridith Word, at my website Jasis Designs.

Article Source: ArticlesBase.com - Hiding SEO Keywords

Guide To Choosing SEO Keywords | SEO Traffic Spider

Author: Seo Traffic Spider

Search Engine Optimization is vital for any business that decides to make its presence felt in the market through the Internet. However, when venturing out into the SEO world, it is important to choose the right SEO keywords and optimize them. Mining for the right SEO keywords may take a considerable amount of your time and effort, but the fruits of it will be rewarding.

First, it is important to understand the importance of keyword selection and how to use your keywords on your website in order to enhance your marketing strategy.

Keyword research is one of the most basic steps in a good search engine optimization design and without it all SEO efforts will be wasted. Also, it is important to perform a thorough keyword research before you start placing keywords on your webpage.

SEO Keyword Research
Keyword Research is the process of identifying a list of keywords and then selecting those keywords that accurately reflect your products and services. It involves finding out which are the most popular terms searched by Internet users, how widely they are searched and how many and which other websites run on those keywords.

It is also important to think in terms of how your target audience would search for products or services on the Internet. For instance, if you have a website promoting a golf club, then it would not make much sense for you to target keywords like “golf” or “golfing” because these keywords are extremely general and have tons of competitors. Also, since you are targeting only people who are looking out for a golf club, using a general keyword like “golf” will bring in a lot of irrelevant traffic. This is because visitors may be looking for anything related to golf, such as golf history, golf tips, golf news, and so on. Typically a person who is looking out for a golf club will type in “golf club” and related terms instead of the single term “golf.” So from this example it is evident that the best choice of keywords for you would be to use phrases like “golf club” instead of single and general keywords.

You can use keyword research tools (free and paid) that are available online in order to see what users are searching for. There are several such tools which contain data on search queries performed by users over a period of time. These tools will help you get an idea on the kind of terms that are searched for and also their frequency of search. Any keyword research tool will let you enter a word and show results on similar terms including variations, synonyms, misspellings, singulars, and plurals. Not only do these tools provide information on search volume but also show data on the advertiser competition for keywords.

Once keyword research is done and you have built your keyword list, these keywords can then be placed at appropriate places in your webpage content to achieve a high ranking in search engines. However, avoid placing too many on the same page as search engines consider this practice as keyword stuffing and may penalize your site for it.

SEO Keyword Tactics
Keyword Research will help you get the most popular, lucrative, and top SEO keywords which may be searched by thousands of users in a day. However, if there are several competitors for the keywords you have chosen, then it will be very difficult to beat those sites and get the top ranking in the search results. Conversely, if you choose keywords that are very specific or niche that no one searches on them, then top ranking for your site is wasted as there would be none to see it. The idea behind choosing the right SEO keywords is that they should help you achieve top ranking with reasonable efforts and budget. If your site fails to show on the first or second page of the search results then it would really not be worth the time and effort that would have gone in optimizing those keywords.

You will most often find that the best SEO keywords are already being used by a large number of competitors and these high volume keywords may be very tempting to use but may not always fetch you the ranking you desire. Therefore, the catch here is to fish out those keywords that have strong relevance to your website, high search volume, and relatively less competition because these keywords will be more rewarding than just high volume competitive keywords. It is quite possible to achieve a good search engine ranking while staying within your budget and with minimal effort using low volume less competitive SEO keywords when compared to high volume ones. To do this, you need to find out how tough it is to get a good ranking for a specific keyword and this can be done using keyword difficulty tools.

About the Author:

SEO Traffic Spider, is a global provider offering its customers a full suite of SEO solutions ranging from Indexing, Optimization - On Page/Off Page, Linking, SEO Copywriting, Site Overhauling, Traffic Analytics, etc.

Article Source: ArticlesBase.com - Guide To Choosing SEO Keywords | SEO Traffic Spider

SEO Keyword Tool - Search Engine Keyword Database

Author: Ricky Lim

Most new webmasters think that by building a website, they will get traffic automatically. Unfortunately, that is not true online. The saying “build it and they will come” does not hold true in the online world.

One of the ways to get targeted traffic is to position your website high in the search engines for the keyword you are targeting. It is called SEO or search engine optimization.

Although there are many SEO companies that can help you do this, it would be best to learn how to do it yourself first. Most people tend to make SEO more complicated than it really is and they are many SEO myths and legends around if you browse some of the more popular SEO forums.

The first step in SEO is to determine the base keyword of your website and then get a SEO keyword tool. There are many such tools available online. Some are desktop tools while others are online services. Most require a payment or monthly subscription fee however, there are a few good SEO keyword tools that are free.

One such tool is the Google keyword tool. This tool is provided for adwords advertisers but it can still be used for SEO purposes. Simply enter the keyword and google will show you the monthly search volume as well as the related keyword phrases.

You can also see the cost per price for that keyword as well as google trends for their keyword. You can use this tool to give you ideas for hundred of other keyword phrases that people are searching for which are related to your website.

The only disadvantage of the Google keyword tool is that it does not tell you how competitive that keyword is.

Another SEO keyword tool that does that is wordtracker. Wordtracker is quite a popular keyword search tool that has over 40 million keywords in its database. It is similar to Google keyword tool except it does tell you know how competitive a keyword is, however their keyword database does not come from google but from meta search engines such as metacrawler.

While they are some arguments about the accuracy of their database since almost no one today uses meta search engines, it is in my opinion still a good point of reference.

About the Author:

If you are looking for the best keyword service database, check out my Jim Morris Nichebot 2 review.

Article Source: ArticlesBase.com - SEO Keyword Tool - Search Engine Keyword Database

SEO MISTAKES TO AVOID

Author: Wealth Maker

What is SEO? SEO is Search Engine Optimization. Google, Yahoo and Bing [formerly MSN] crawl through content of your article, blog, website, etc., and look for valuable and relevant content. SEO is what gets you in the top 10 positions on the left side of the page when it is opened up. It is referred to as generic listings. On the right side of the page you will see little boxes or ads, and those are what is considered PPC [Pay Per Click]. Every time you click on those, the advertiser pays Google, Yahoo or Bing (depending what search engine you are using).

The crawlers that are looking for good content go from left to right, so it is important that your title and article have keywords that these crawlers can pick up and are relevant to your article/blog/site.

There are basically 5 mistakes that most people make when they are trying to optimize for SEO content.

Mistake #1: Keyword Stuffing. This is the overuse of keywords that identify the content of your website, blog, article, etc. If you "stuff" too many keywords into your title and/or your headline, and/or article, the crawlers will reject it. "Stuffing" is just as bad as not having any keywords. Either way will not get your article ranked. The bottom line -- too many keywords in your title will not give you the results that you want.

Mistake #2: Missing Keywords. Totally leaving out keywords, or not having relevant keywords will not get you ranked either. The first two words of the Title need to have or be part of the keywords -- Google reads from left to right when searching for content. Why is ranking so important? If you don't get ranked, your website, blog, article will not get found. If you can't be found, all your work and time and effort you put into it will be in vain. All your content is out there somewhere , floating in cyber space!! You can search the relevancy of the keywords that you want to use by going to Free Keyword Suggestion Tool from Wordtracker, or by using Google Keyword Tool, both of which are free. Remember, without the proper keywords on your title/headline, the chances of you getting ranked high enough for people to find your website is slim to none.

Mistake #3: Missing Description. By always using descriptions on your blog posts allows for better rankings and click through. Be brief, but descriptive. Remember -- people scan quickly! If they can't find what they are looking for, in 2 seconds they are gone! Whether it is in your title or in the content, descriptions are key on having people find what they are looking for. For example, if your website is for a restaurant, you want pictures, a menu and maybe even some recipes for favorite dishes. CAPITALIZATION isn't not good for descriptions, especially in titles. Your description needs to be relevant.

Mistake #4: Simple Anchor Texts. You can have the best written article in the world, and if you don't have anchor texts that backlink to your website, then the article is not doing what you want it to do -- have people come to your site and buy whatever it is you are selling. This is probably the most common overlooked mistake. For example, if you are having people go to your landing page, and you simply have a click through or backlink that says "Click Here", it really isn't compelling. However, if it says something like "I Want Paul's Growing Formula To Success", it is more compelling and appealing for people to click through. Also, always make sure that you add backlinks to others websites or your websites.

Mistake #5: Title Tags. The title of your page or post that you want to rank is the single most important factor when it comes to on-page optimization. Take some time and put some thought into your title and keywords. For example, the title of this post is SEO Mistakes to Avoid. The first two words rank high in keywords that are being searched, in fact the whole title ranks high.

So now you know! When first starting out, keep your title and keywords simple, and check them to see how competitive they are. As time goes on, and you get more skilled, go for those competitive keywords.

To your success!

About the Author:

As a real estate investor, father of 3 adult prosperous and wonderful children, and business owner, I’ve always been an entrepreneur at heart, and have successfully started and sold several businesses over the years. I have even started some businesses that have failed; so I know both ends of the spectrum!

I have tried several different MLM companies, and was able to build a good organization with them, but it seemed that the leaders always left for some other ‘newest and latest’ business opportunity. In one case, our up line even kept the money that was supposed to pass on down to us!!

Even when I had a brick and mortar business, I was always looking for ways to build a business online; something that would give me a residual income. I have tried several affiliate programs that promised me thousands of dollars if I would just promote their product. Little did I know that the thousands of dollars would be coming from my pocket…instead of how I had envisioned it – going into my pocket!!

I am the kind of guy you really do want to get to know and learn from!! Click on the link below to learn more about me http://squidoo.com/paul-eugene-miller

Article Source: ArticlesBase.com - SEO MISTAKES TO AVOID