FIVE SEO TIPS FOR DRIVING SEARCH ENGINE TRAFFIC:
There are many misconceptions about search engine optimization (SEO) that have sprung up over the years,says Jill Whalen, CEO and founder of high ranking, that make it difficult for those in charge of online traffic to know exactly how to optimize their websites correctly. Here Whalen shares five on page tactics that professional SEO companies use to drive the most targeted search engine traffic possible to their clients' websites.
1. DO YOUR KEYWORD RESEARCH.
Keyword research is the cornerstone of eveything you do in search marketing. Optimizing for keyword phrases that nobody is searching for is truly a wwaste of time. Wth today's numerous keyword research tools at our desposal. there's no excuse for optimizing for the wrong keywords. try Google's free subscription tools such as Keyword Discoery and /or Wordtracker are well worth the price.
2.REDO YOUR WEBSITE ARCHITECTURE:
You'll want to ensure that the most popular areas of your site (ideally the pages you optimize) are featured in the man navgation that's on every page of the site. The search engines rightly assume that the most important stuff on your site is in your main navigation, and therefore give extra weighting to those pages in their ranking formulas.
Think of it this way the pages contained in your main navigation arelinked to from every single page of your site.That's a powerful way of bulding up the internet link popularity of those pagesmwhich is a key ingredient to SEO seccess. use this to your advantage by optimizing them fo the most highly serached upon, compettive phrases, and save your deeper pages for the more long tail type phrases.
4.CHOSE WHICH KEYWORD PHRASES BELONG ON WHICH PAGES.
Armed with your researced keyword phrase lists, go through the key pages of your site and choose three to six phrases that apply to each page. Many people believe they should optimize each page fot only one keyword phrase, but nothing reads as poorly as a page that has only keyword phrase as its focus.
ideally, you'll want to use different sets of keyword for each page, but some overlap is fine. Avoid targeting any one keyword phrase on every page of your site you gane no advantage in doing so. After all, the search engne will only show two pages at most from your ste for any search query, so the idea is to show up for as many different phrases as posible. This works out nicely as no two people search in the same manner, You may use certain words to descrbe your prodyyck, but your prospects may use very different ones.
4.USE KEYWORD-RICH TITLE TAGS, META DESCRIPTION, MARKETING COPY:
Using the keywords phrases you chose for each page , write or re write the visivble marketing copy so that it uses those phrases naturally. This may sound easier saidd than done, but it's actually quite simple. just think more descriptively when you write.
In other words,instead of using generic phrases such as "our software"or"our company,"edit the copy so that you mention what type of software or company(e.g.,marketing management software or project management software company). You can almost always work in keyword phrases ina natural manner when you do this. This is a poweful, in fact, that if you do nothing else after readubg tgus article but go back toyour current web site copy and make those changes, you may stat gaining targeted traffic for those keyword phrases within few weeks.
5.MEASURE SUCESS FROM TARGETED TRAFFIC AND CONVERSIONS:
SEOS have traditionally measured success by tracking the ranking in the search engines for various keyword phrases. However, due to numerous factors such as personalized search,geo-targeted searcg and multple search engine datacenters, no two searches will show the same results.
In fact, it's common to do a Google search using a particular phrase in the morning then perform the same search in the afternoon and see different results. Rankings are simple not a good measure of success. All the #1 ranking in the world won't mean a thing i. a)you are the only one seeing those rankings. b) you are ranked for the keyword phrases nobody is searchingon or c) the ranking bring we site traffic, but not from people intrested in what you are selling. The fact of the matter is that rankins do not help your bottom line. Today, SEO success is measured by how much targeted traffic is delievered, and more importantly how much of that traffic converts from cvisitors to buyers.
Following these five tactics will undoubtedly take some time and hard work. SEO is not a quick fix endeavor, However, this type of investment in your web site's infrastructure wll pay high dividends later as your targeted traffic increases, ultimately leading to addtional leads and sales. Aprofessional SEO campaing is a long term propostion that often provides an extremely high return on investment. so by sure tou get it right.
DID YOU KNOW....
Keyword stuffing is an SEO technique used by some web designers to overload keywords onto a web page so that search engines will read the page as being relevent in a web search. Because search engines scan web pages for the words that are entered into the search criteria by the user, the more times a keyword appears in the web page the more relevency the search engine will assign to the page in the search results (this is only one way that search engines determine relevency, however.)
Search engine often penalize a site if the engine discovers kwywords stuffing, as this practice is considered keyword stuffing, as this practice is considered poor netiquette, and sone search engines will even ban the offending webpages from their search results.