Tuesday, July 14, 2009

Seo Tips and Steps

This article tells you various search engine optimization tips and steps for seo your website. After reading this article you would be able to find some of the best online solution for seo services.

Title:
Make a title which will explain the Page! Keep your title short and to the point. Use your keywords in the page title.

Keywords: Do not waste your time on useless Keywords, Be sure you are targeting the right keywords.

Meta Tags: There are two things in Meta Tags one is "Keywords" and other is "Description" Put the keywords of the page in the "Keywords" and put the Description of page in the "Description".

Meta Keywords: Meta Keywords is to define what keywords apply to your page. There are Many Search Engines which does not Read this Tag. but some search engine do! so you should have to add this "Meta Keywords" within the .

Meta Description: Meta Description tag will be Displayed in the Search Results to the users. Its helps in High Ranking, and also Attract Users of Search Result to your site.

Qualitiy Content - Using Text Instead of Using Images to Describe the Page is good way. Use Anchor in your pages, because it will also helps you in High Ranking.

Links Popularity : Links Popularity is Very Important in High Ranking, if you have High Link Popularity then you will be at the TOP if you have less then you will be Down. Making Link Popularity High is not so hard its Easy. Read the Next Step!

Exchanging Links with Partners: Its Easy to Exchange Links with other partners, and Links Exchange will Help you in Increasing your Links Popularity. Make a Links Page and Link it From the Home Page.

ASk other Webmasters send them an email to have a Reciprocal Link with you! The easy way is that just put "Links Exchange" in the Search in (Google), you will get list of Partners!

Tips to get traffic

FIVE SEO TIPS FOR DRIVING SEARCH ENGINE TRAFFIC:

There are many misconceptions about search engine optimization (SEO) that have sprung up over the years,says Jill Whalen, CEO and founder of high ranking, that make it difficult for those in charge of online traffic to know exactly how to optimize their websites correctly. Here Whalen shares five on page tactics that professional SEO companies use to drive the most targeted search engine traffic possible to their clients' websites.

1. DO YOUR KEYWORD RESEARCH.
Keyword research is the cornerstone of eveything you do in search marketing. Optimizing for keyword phrases that nobody is searching for is truly a wwaste of time. Wth today's numerous keyword research tools at our desposal. there's no excuse for optimizing for the wrong keywords. try Google's free subscription tools such as Keyword Discoery and /or Wordtracker are well worth the price.

2.REDO YOUR WEBSITE ARCHITECTURE:
You'll want to ensure that the most popular areas of your site (ideally the pages you optimize) are featured in the man navgation that's on every page of the site. The search engines rightly assume that the most important stuff on your site is in your main navigation, and therefore give extra weighting to those pages in their ranking formulas.
Think of it this way the pages contained in your main navigation arelinked to from every single page of your site.That's a powerful way of bulding up the internet link popularity of those pagesmwhich is a key ingredient to SEO seccess. use this to your advantage by optimizing them fo the most highly serached upon, compettive phrases, and save your deeper pages for the more long tail type phrases.

4.CHOSE WHICH KEYWORD PHRASES BELONG ON WHICH PAGES.
Armed with your researced keyword phrase lists, go through the key pages of your site and choose three to six phrases that apply to each page. Many people believe they should optimize each page fot only one keyword phrase, but nothing reads as poorly as a page that has only keyword phrase as its focus.
ideally, you'll want to use different sets of keyword for each page, but some overlap is fine. Avoid targeting any one keyword phrase on every page of your site you gane no advantage in doing so. After all, the search engne will only show two pages at most from your ste for any search query, so the idea is to show up for as many different phrases as posible. This works out nicely as no two people search in the same manner, You may use certain words to descrbe your prodyyck, but your prospects may use very different ones.

4.USE KEYWORD-RICH TITLE TAGS, META DESCRIPTION, MARKETING COPY:
Using the keywords phrases you chose for each page , write or re write the visivble marketing copy so that it uses those phrases naturally. This may sound easier saidd than done, but it's actually quite simple. just think more descriptively when you write.
In other words,instead of using generic phrases such as "our software"or"our company,"edit the copy so that you mention what type of software or company(e.g.,marketing management software or project management software company). You can almost always work in keyword phrases ina natural manner when you do this. This is a poweful, in fact, that if you do nothing else after readubg tgus article but go back toyour current web site copy and make those changes, you may stat gaining targeted traffic for those keyword phrases within few weeks.

5.MEASURE SUCESS FROM TARGETED TRAFFIC AND CONVERSIONS:
SEOS have traditionally measured success by tracking the ranking in the search engines for various keyword phrases. However, due to numerous factors such as personalized search,geo-targeted searcg and multple search engine datacenters, no two searches will show the same results.

In fact, it's common to do a Google search using a particular phrase in the morning then perform the same search in the afternoon and see different results. Rankings are simple not a good measure of success. All the #1 ranking in the world won't mean a thing i. a)you are the only one seeing those rankings. b) you are ranked for the keyword phrases nobody is searchingon or c) the ranking bring we site traffic, but not from people intrested in what you are selling. The fact of the matter is that rankins do not help your bottom line. Today, SEO success is measured by how much targeted traffic is delievered, and more importantly how much of that traffic converts from cvisitors to buyers.


Following these five tactics will undoubtedly take some time and hard work. SEO is not a quick fix endeavor, However, this type of investment in your web site's infrastructure wll pay high dividends later as your targeted traffic increases, ultimately leading to addtional leads and sales. Aprofessional SEO campaing is a long term propostion that often provides an extremely high return on investment. so by sure tou get it right.


DID YOU KNOW....

K
eyword stuffing is an SEO technique used by some web designers to overload keywords onto a web page so that search engines will read the page as being relevent in a web search. Because search engines scan web pages for the words that are entered into the search criteria by the user, the more times a keyword appears in the web page the more relevency the search engine will assign to the page in the search results (this is only one way that search engines determine relevency, however.)

Search engine often penalize a site if the engine discovers kwywords stuffing, as this practice is considered keyword stuffing, as this practice is considered poor netiquette, and sone search engines will even ban the offending webpages from their search results.

What is Search Engine Optimization?

Short for search engine optimization, the process of increasing the amount of visitors to a web site by ranking high in the search results of a search engine. The higher a web site rank in the results of a search the greater the chance that that site will be visited by a user. it is comman practice for the internet users to not click through pages and pages of search results,so where a site ranks in a search is essential for directing more traffic toward the site.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.



HOW WEB SEARCH ENGINE WORK:

Search engines are the key to finding specific information on the vast expanse of the World Wide Web.withour sophisticated search engines,it would be virtually impossble to locate anything on the web without knowing a specific URL.but do you know how search engines work?And do you know what makes search engines more effectives than others?

When people use the term search engine in relation to the web, they are usually referring to the actual search forms that searches through databases of HTML documents,initially gathered by a robot.

There are basically three types of search engine. Those that are powered by robots (called crawlers" ants or spiders) and those thar are powered by human submission:and those that are a hybrid of the two.
Crawler based search engines are those that use automated software agents (called crawlers)that visits a web site,read the information on the actual site, read the site's Meta tag and also follow the links that the site connects to performing indexing on all linked web sites as well.The crawler returns all that information back to a central depository, where the data i sindexed.the crawler will periodically return to the sites to check for any information that has changed. The frequency with which happens is determined by the administrators of the search engine.

Human Powered search engines
rely on human to submit information that is subsequelntly indexed and catalouged. Only information that is submitted is put into the index.





In both case, when you query a search engine to locare information,you"re actually searching through the index that the search engine has created--- you are not actually searching the web.These indices are giant databases of information that is collected and stored and subsequently searched. This explains why sometimes a search on a commercial search engine, such as Yahoo ! or Google, will return results that are, in fact, dead links.
Since the search rresults are based on the index, if the index hasn't been updated since a webpage become invald the search engine treats the page as still an active link even though it no longer is. it will reman that way until the index is updated.

So why will the same search on different search engines produce different results?Part of the answer to that question s because not all indices are going to be exactly the same. It depends on what the spiders find or what the humans submitted.But more important, not every search engine uses the same algorithm to search through the indices. The algorithm s what the search engines use to determine the relevance of the information n the index to what the user is searching for.

One of the element that a search engine algorithm scans for is the frequency and location if keywords na webpage. Those with higher frequency are typically comsidered more relevent. But search engine technology is becoming sophisticated in its attempts to discourage what is known as keyword surfing, or spamdexing

another common element that algorithms analyze is the way that pages link to other pages in the web by analyzing how pages link to each other,an engine can both determine what a page is about (if the keywords of the linked pages are similar to the keywords on the original page) and whether that page s considered "important" and deserving of a boost in ranking. Just as the technology is becoming increasingly sophisticated to ignore keyword stuffing, it is also becoming more sawy to web masers who buld artificial links into their sites in order to buld an artficial ranking.



DID YOU KNOW......

The first tool for searching the internet, created in 1990, was called "archie". it downloaded directory listing of all files located on public anonymous FTP servers, creating a searchable database of filenames.A year lated "Gopher" was created . it indexed plain text documents. "Veronica" and"Jughead" came along to search Gopher's index systems. the first actual Web search engine was developed by Matthew Gray in 1993 and was called "Wandex".