SEO For Small Businesses

Author: SEO Sapien

It seems like times are always tough for small businesses, but no time is worse than during a recession. During a recession, many businesses try to cut back on as much as possible, but when does cutting back start to hurt the company? One of the places this question is most often applied is to the question of SEO. Should a small business pay for SEO when money is tight?



Unfortunately, many small businesses axe their advertising budget first. While this can be a good place to save a little bit of money, if businesses completely cut their advertising, they will not be able to attract new clients. Without new clients, there's little they can do to make more money. While word of mouth may help somewhat, it's not as effective as a marketing blitz.



While web marketing is cheaper than doing offline marketing, there are still costs involved. However, you may get a much higher return on your investment since you're able to more deeply analyze how well your marketing is doing. Since websites allow users to track where their traffic comes from, it's easier to identify and cut any online marketing that is not working. To this end, small businesses should not immediately cut their SEO budget when times get tight.



Some small businesses may not have even invested in SEO yet, and these businesses may be asking why they should spend the money. However, those small business owners may not recognize just how great a return they can get on their SEO. A huge return on investment is everything in a recession, and doing SEO is ranked as one of the top ROI solutions.



By selecting specific keywords and phrases, you're very specifically targeting your audience. While ads in magazines may get a lot of attention, you never really know if your target audience is viewing the ad or if it is being viewed by someone who will never purchase your product. SEO, however, makes certain your website is being viewed by those who are looking for what you offer. It brings in more than just quantity; it brings in quality visitors and provides them with information about your website right away.



When it comes to dealing with SEO, small businesses have a few choices. They can either handle the SEO themselves or they can hire a professional SEO company. The first is obviously the most budget-friendly; however, if you and your employees don't understand the basics of doing SEO, you may end up wasting your time. Fortunately, you can learn the basics of SEO fairly quickly.



Paying a company to do SEO, especially if the company is thorough and completely redesigns your website from the ground up to be fully optimized, may be out of your price range. Many small businesses simply can't afford this. However, having an expert in SEO look at your pages can be helpful. Outsourcing only part of the SEO process can be helpful. For example, you may want to hire a professional SEO writer to create content for your website after you determine the keywords yourself.

About the Author:
SEOSapien is a SEO Company. Find all our Services and SEO Pricing at http://www.seosapien.com.

Article Source: ArticlesBase.com - SEO For Small Businesses

Knowing The Price Of Good Seo

Author: Real Easy SEO

After the web site design and the completion of the basic SEO, the next investment any business owner should consider is in search engine optimization. In order to understand SEO pricing, we have to underline the fact that the optimization process in itself is very advantageous, since presumably the traffic generated by a well-indexed page will pay for itself. In fact, the art (or science depending on who you talk to) of SEO was created with such a purpose in mind: increase leads and sales, increase conversions, and ultimately generate more money!

Several factors influence SEO pricing, and the amount of work required is first on the list. While the financial investment for good SEO varies depending on the size and the complexity of the pages , please understand that good SEO that you don't do yourself isn't cheap. Companies and agencies that offer SEO services often promote a free site analysis based on which the SEO quote is created. With this kind of report, you'll learn about how competitive you've been, what problems you face , and what changes need to be performed on the site.

Ultimately, your goals and your budget ultimately determine the price you should pay for SEO. Sometimes, the service provider will be able to recommend the less expensive alternative substituting elements that are not necessary for the optimization and suggesting various money-wise solutions.

There are lots of steps involved in the optimization campaign, and SEO pricing can be kept under control when you know exactly what needs to be done. Thus, any good SEO company will first initiate optimization by competition and industry investigations. Next should come the keyword research and the key-phrase selection, followed by the phrases implementation. Then, the web masters will continue with building of links and their submission to search engines and directories. SEO is a constant process, and requires active monitoring and communication between the owner and SEO agency to be effective.

To give some general figures of where SEO pricing can range, the whole process could cost between $2,000 and $10,000 according to the complexity of the site and the features of the competition. Beware of too low quotes since these are generally practiced by people with little experience in the field, and who may not perform the best of job on your site. The choice is yours!

About the Author:

Real Easy SEO provides search engine marketing services to small businesses and entrepreneurs. Visit our website to for seo information, seo tools, and to buy seo services.

Article Source: ArticlesBase.com - Knowing The Price Of Good Seo

Seo Company Selection

Author: SEO Positive

Among the biggest problems is the owner of the internet site is now to find out the right SEO company. Nowadays, almost all site owners realise the importance of search engine optimization for successful business on the Internet. It also has added to number of SEO firms in the industry, which is attempting to capture market. Of course, there are hundreds of companies, SEO, not all of them offering the best service.

You must be taking into account the following factors, such as in choosing your SEO company. The company you picked out should have plenty of experience in the right place for your web sites in the major search engines and, more importantly, it has the experience in dealing internet site* in your niche industry. Unlike other services, search engine optimisation field requires some very effective knowledge to get ood results.


Secondly, they must be able to provide guarantees for the results of that they\'ll be capable to assure for your internet site. Most companies are not on the results, but they have only vague promises. You had better avoid these companies and don\'t prefer them, The companies which are willing to guarantee the results. In addition, they offer a guarantee, it must be time limits, and should not be opened. Only if SEO companies have Logic, their promise to the extent of these guarantees. If the SEO services. offer a refund, you\'ve perfectly no risk.

Thirdly, the company you hire should work as your contribution to your company and be capable to do work with you closely and so as to get your useful input on your industry, because no one understands your business better than you. There should be an integral part of the action.

Fourthly, SEO company, you rent for your internet site had better provide you detailed and experts, reports on the activities and progress, they\'ve made a good ranking of your site in search engines.

They had better have an first-class support team, you are able to use with ease. You had better be able to use your questions quickly and professionally fashion.

Most importantly, it is suitable for affordable SEO packages for your budget. Today there are companies who are willing to pay enormous sums of money to get good rankings in search engines, but still pay a high price and not the desired results. It is your SEO companies offer their services at economical prices without conciliatory on result

About the Author:

SEO Positive is an SEO Company that provides customized Search Engine Marketing strategies including SEO and PPC to help improve the search engine rankings of your website. please feel free to visit our website.

Article Source: ArticlesBase.com - Seo Company Selection

Use Affordable SEO Services Company From India to Promote Your Website

Author: SEO Service Company

SEO Optimization is a popular internet marketing technique. SEO Marketing or SEO Optimization is a popular internet marketing technique. SEO Marketing or Optimization is the success secret behind several successful internet/online ventures.

You will spot several hundred websites which are devoted to SEO Marketing, but the real question is "What is the Best and Affordable Search Marketing SEO Strategy?” This question intrigues every single business owner.

Different types of Marketing Channels available:-

There are probably several techniques using which you can effectively promote your business online, offline, or you can use a combination of both online and offline marketing channels. However, if your business clients access your services through your business website, then you must genuinely consider SEO promotion for your website.

Some of the established marketing strategies are as given follow:-

1. Marketing Offline – Take for example if you are an owner of a food joint/restaurant then you will consider promoting your restaurant using various marketing channels available offline. Here you can target newspapers, hoardings, popular radio channels, and television.

2. Online & Offline Marketing – In some businesses you will find equal proportion of customers who visit your business online as well as offline. You can take an example of a travel company website which receives booking request online as well as offline.

Therefore these companies will consider promoting their websites using both offline as well as online marketing channels.

3. SEO Marketing – Some businesses are purely internet based for example web hosting companies, job sites, Ebay etc. In these businesses there is more probability of getting an online customer as compared to any other source. These businesses can avail full benefits of SEO marketing. If their business services/products are accessible by users while searching on Google, Yahoo, AOL, and MSN, then it is highly likely that users will contact them to enquire about their services. In several internet based websites you can actually purchase the product online without leaving your room.

If you intend to promote your business website on search engines, then you should avail services from an affordable and economical seo company India. It will give you double benefits as compared to hiring a full time SEO Manager or hiring a dedicated team of SEO professionals.

About the Author:

Search Engine Optimization Company India providing SEO services to clients in US,UK,Canada, and Australia. If you are looking for cost effective SEO Marketing solution of your website then do contact us. Also Watch video by Best SEO Company in India

Article Source: ArticlesBase.com - Use Affordable SEO Services Company From India to Promote Your Website

Latest Free Seo Tips as SEO Introduction

Author: Sonu Seo

If you want to increase your presence on the websites, we also offer specific insights on the world of Search Engine Optimization, we must therefore start with the broken introduction to the Seo Services. In the current age of your online site is just one way to achieving your brand on the Internet, it is incredibly easy to get online, but once you are online, you probably encounter a dilemma, where are the visitors? There is no doubt that you have joined the millions of sites that fall into the abyss of the search engine, if you are lucky enough to get listed by them. You can not think search engine positioning affects you but if you own or operate a website, it is possible. If you have any ambitions for your website, you must respond to this role increasingly important webmaster.





Optimizing search engines is more than making good rank your site in the major search engines, it is seamlessly integrated into your page design your visitors without even realize exists. SEO is a task that goes on all SEO Expert need to undertake in order to maintain reasonable positioning in the search engines and receive subsequent traffic it brings. A common mistake that many people make is to optimize their site once, and believe they can keep a row, it may be true for certain keywords obscure but there is so much information circulating around the 'Internet that there will always be someone ready to take your On site for the standings.





It is important to remember the complexity of the algorithms search engines use to determine your position to calculate thousands of different factors, you can not count on to keep ahead of the game. SEO assistance you provide indepth view in the world of search engine positioning, we broke it in easily digestible sections that you can move your site inch by inch. A disadvantage to maintain your site in the public eye is that it requires a constant effort, but if you plan to sell a product or maintain your active site, it is certainly worth it.

About the Author:

SEO Expert presents Seo Services that means the webmaster does not attempt to deceive search engines. SEO Services means playing by the rules. The web pages that are created by SEO Expert with white-hat SEO methods are beneficial to the Internet, search engines and clints.

Article Source: ArticlesBase.com - Latest Free Seo Tips as SEO Introduction

SEO - 4 Tips To Raise Your Search Engine Rankings

Author: Louis Casey

Search engine positions are a vital element to think about when you have a web site that needs more traffic. If your internet site has not got a respected positioning in the rankings then it will be tough to find.

Since virtually all searchers mouse click the foremost few results, you must ensure that your web site is ranked well enough so that folk can easily find it on the 1st page of search website results. Although no search website optimization company can warranty a high-ranking rankings for your website permanently, often times employing a web marketing company will pay off many times over. If you dont want the hassle of SEO then check out my Digibizpro review.

For those doing it personally or those of you that desire to guarantee your selling company is practising a solid job, these are some tips for putting up the search engine positions of your web site.

1. Subject

Content is an important factor in high up search engine positions. Ensure that you have lots of subject matter throughout your site with your aim key words in the articles. It is also worthwhile doing a search for internet sites like yours and looking at their articles for concepts. Key Words are a crucial constituent and they need to be used across the content of your website.

2. Internet Site URL

Your web site's URL will facilitate you place more higher with the search engines if it incorporates your keywords. Nonetheless, don't imagine that calling your internet site after your keywords will always facilitate your rankings you need to do more than just that. But still, it is one of the elements in amending a search website ranking.

3. Keyphrases

Key terms should be composed out in text, instead of graphics. If you use pictures, be certain to apply them alt tags. If you need a great rank in search engines then these things that may seem little should be believed, as search engines can read the text but not the artwork.

4. Web Page Title

The title of your page is critical, and if you choose the title properly then it can certainly make a gigantic deviation in search website ranking. Terms such 'free article on safe kids's toys', or 'contact the youngsters's toy expert today' are positive to utilize as titles on pages admitting such content. The titles themselves are highly specific to the page and also may not have much competition being as express as they are. The title area is the most significant place to take your keyword phrases, so make sure that you utilise it.

Overcome these four tips and you'll be on your way to taking outstanding traffic. Anticipate for other tips to maintain your internet site propelling up.

Further Resources
PPC - Want A Succesful Campaign? Follow These 5 Steps
Search Engine Rankings - 4 Hidden Tips You Must Know To Succeed

About the Author:

If you dont want the hassle of SEO then check out my Digibizpro review.

Article Source: ArticlesBase.com - SEO - 4 Tips To Raise Your Search Engine Rankings

Tips to Improve Search Engine Ranking Position

Author: Myseoway

SEO (Search Engine Optimization) is the site optimization process to improve search engine ranking position. SEO is among the best way to get traffic. SEO only show the significant impacts when the site is ranked at top position of search engine result.

Search engine ranking position has many factors. Different factor have different impact. Each factor is allocated certain percentage of total percentage. The search engine algorithm is continuously improved from time to time may cause change in the search engine ranking position factors and the percentages. The factors that significant today may not be significant tomorrow.

First significant factor is site popularity. Site popularity here refers to incoming link. This factor has its own factor such as incoming link number, anchor text, relevancy, type, location, popularity, traffic, page rank, page level, format, link per page, surround text, age, creation rate and creation method. High site popularity will improve search engine ranking position. This is off page factor. This needs much effort to optimize it.

Second most significant factor is site keyword. Site keyword here refers to keyword density and placement. This factor has its own factor such as keyword in density, domain, title tag, header tag, description tag, keyword tag, sub domain, sub directory, internal link, format, homepage, file name, sub header tag, alt tag and footer. High site relevancy will improve search engine ranking position. This is on page factor. This needs less effort to optimize it.

Third most significant factor is site content. Site content here refers to content quality. This factor has its own factor such as content originality, freshness, size, structure and age. High site content quality will improve search engine ranking position. This is on page factor. This needs continuously effort to optimize it.

The really SEO factors actually are only known by who design the search engine. Different keyword has different competition needs different optimization factors. The factors that success for certain keywords may not success for other keywords. Successful factors shall not be concluded as best factors for any condition. Unsuccessful factors shall not be concluded as bad factors for any condition.

About the Author:

The author is the founder of Myseoway.com that show his websites as real SEO evidences.

Article Source: ArticlesBase.com - Tips to Improve Search Engine Ranking Position

How Google Rank Web Pages?

Author: Priyanka

Google is known as being the most popular and most important search engine on the internet today. Webmasters are constantly looking for ways to improve their search engine rankings on Google. So how does Google rank your site? Google ranking report is as below:

Google uses basically two main factors in determining your web site's rank on their search engine. These are On-page ranking, and Page Rank. These two main factors will be explained in the below paragraphs to help you understand the actual Google ranking phenomenon:

On-page Ranking

These are things that are controlled by you, the webmaster, things like the title tag, heading tags, link text, body content, alt tags and more. Optimizing these parts of your web site and more means that Google can crawl through your content and pick out exactly what you want it to. The trick is about knowing how to optimize your pages.

Page Rank

Page Rank is Google's method of measuring a page's "importance." When the On-page factors such as Title tag etc are taken into account, Google uses Page Rank to adjust results so that sites that are deemed more "important" will move up in the results page of a user's search accordingly. Sites gain more Page Rank by having quality links to them. Quality links are links from other related sites whose Page rank is good.

The Google theory goes that if Page A links to Page B, then Page A is saying that Page B is an important page. Page Rank also factors in the importance of the links pointing to a page. If a page has important links pointing to it, then its links to other pages also become important.

Google Ranking summary

1. Find all pages matching the keywords of the search.






2. Rank accordingly using "On-page factors" such as title and page content.






3. Calculate in the inbound link anchor text.






4. Adjust the results by Page Rank scores.

Tips for getting top Google rankings-

1. Add new content in your site in a regular way that is at least once a week.

2. Try to write long in-depth content instead of short pages.

3. Don't over-optimize. Think about making your navigation readable, your text readable and include more keywords only if you think it is appropriate to your users. Write naturally and include related terms, synonyms etc.

4. Don't be over-aggressive with link building.

5. Link out to other good sites/pages in your articles.

6. Cross-reference your content by putting links within your content to other pages on your site.

7. Use long descriptive anchor text.

8. Always publish unique content

9. Have some patience and let your site age and don't stop working on any factor (content, links).

10. It is better to lay off link building than adding fresh unique high-quality content.

11. Content is very important.

Link popularity is still important, but we don't know what modified version of calculating Page Rank Google uses. Exactly we are not aware of the exact calculation.

About the Author:

Research and analysis of various search engine strategies and algorithms.

Software Development Company provides

Search Engine Optimisation services

Software Development Company

SEO Company

Article Source: ArticlesBase.com - How Google Rank Web Pages?

Google’s 200 Search Engine Ranking Factors!

Author: Bert john

How did this list get started? Well, apparently Mr Google, Matt Cutts, mentioned at PubCon recently that there are over 200 variables in the Google algorithm. So the folks at the WebmasterWorld set themselves a challenge to list them all.

Here is what has been included so far:

Domain

• Age of domain
• History of domain
• Keywords in domain name
• IP address of domain
• Location of IP address / Server

Architecture

• HTML structure
• Use of Headers tags
• URL path
• Use of external CSS / JavaScript files

Content

• Keyword density of page
• Keywords in Title Tag
• Keywords in Meta Description (Not Meta Keywords)
• Keywords in header tags (H1, H2 etc)
• Keywords in body text
• Freshness of content

Per Inbound Link

• Quality of website inbound linking
• Quality of web page inbound linking
• Age of website
• Age of web page
• Relevancy of page’s content
• Location of link (Footer, Navigation, Body text)
• Anchor text of link
• Title attribute of link
• ALT tag of images linking
• Country specific top level domain
• Authority of top level domain (.edu, .gov)
• Location of server
• Authority links (CNN, BBC, etc)

Cluster of Links

• Uniqueness of class C IP address

Internal Cross Linking

• Number of internal links to page
• Location of link on page
• Anchor text of FIRST text link

Penalties

• Over optimisation
• Purchasing links
• Selling links
• Comment spamming
• Cloaking
• Hidden text
• Duplicate content
• Keyword stuffing
• Manual penalties

Miscellaneous

• JavaScript links
• No follow links

Pending

• Performance / Load of a website
• Speed of Javascript

Misconceptions

• XML Sitemap (Aids the crawler but doesn’t help rankings)
• PageRank (General indicator of page’s performance)

More articles

So, if you’re new to SEO this is a great checklist to get you started. What factors have been missed? Feel free to add to the list in our comments section below.

About the Author:

Helping other with SEO, link building, ranking, Google pr, and more.

So, if you’re new to SEO this is a great checklist to get you started. What factors have been missed? Feel free to add to the list in our comments section below.

Article Source: ArticlesBase.com - Google’s 200 Search Engine Ranking Factors!

A Proliferation of Unethical SEO Content

Author: John Wattson

SEO content (search engine optimization) has lately been used as an effective means for gaining exposure to a website. Many online companies are strategizing, by creating SEO content, so that when a user searches using various keywords, the website will hopefully show up at the top of the entries, but it is not necessarily ethical SEO content. Therefore, a proliferation of predicted popular keywords are being placed throughout web literature in hopes that, if the keywords appear enough times in the article, their website will be found before all of the others. The question many begin to ask is, can any business create these articles that can improve search-engine rankings? The short answer to this is yes. For people to discover a particular website, a string of words needs to match those placed into the search engine by the interested party. But a search engine looks at two issues: where the keyword phrases are and the number of times that they appear. The search engine assumes that the keywords link to a relevant page. The problem, with a lot of SEO content that is not ethical SEO content, is that it is bogus; it can be used as a form of deceit and trickery because the company can offer nothing, yet if it can attract millions to the webpage. So many SEO companies are trying to find content that is of value in some way to the person perusing the site. As a result of writing ethical SEO, rankings go up, valid, worthwhile information is out there—and everybody wins.

The problem with writing cunning SEO content is that it weakens and dilutes the level of results based on searches. No company will be taken seriously when the interested party discovers that there is nothing being offered, only a deceptive means to get the individual to land on the webpage. The business runs the risk of losing their reputation, while at the same time lessening the reputability of many other online businesses. Because of this proliferation of bogus content, search engines are trying to block out this spam by using a number of methods, but what about those with something valid to offer? Ethical SEO content can be used to promote business and satisfy the customer at the same time. SEO content has a valid place, and provided that it is ethical SEO content, then consumers frequenting the online business will not be cheated. SEO content that creates spam rises and crashes in a hurry, whereas an ethical SEO approach shows a steady decline that keeps rising. So, for those companies that create a myriad of stringed words in hopes of getting rich quick are only cheating themselves. Ethical SEO content provides quality for its visitors, and website owners actually can feel good because they are providing valuable information—not a skeleton, or a ghost of a product.

About the Author:

Bergstrom-seo.com is one of the top seo companies that delivers exceptional search engine visibility for its' clients by providing world class Unethical SEO. Its' spectrum of SEO services comprises of keyword-based content development, website optimization, strategic link building and social media optimization.

Article Source: ArticlesBase.com - A Proliferation of Unethical SEO Content

Hiding SEO Keywords

Author: Meridith Word

Tricks of the trade, definitely not! Hiding SEO keywords is a black hat trick that people for years have used to attract attention from Google and other major search engines. They will hide or shrink the keywords hoping that Google will not notice the stuffing and index their web pages.

Hiding and shrinking SEO keywords is not smart. Usually someone hiding keywords will also stuff keywords that have nothing to do with the main theme of their website into their web pages. Hiding is the process of stuffing the keywords into a large amount of web content and then hiding them so that the users cannot see the keywords. But they are not hidden from the crawlers on major search engines.

An example of hiding keywords may appear in html as bat, bat, bat. Notice the keywords are back to back. These words can be accessed by clicking on the content located at the top of the page. Then you must drag your mouse over to the lower section of the page to highlight the content in between. Source codes will also reveal hidden keywords.

Search engines will look for hidden keywords in web pages. Designers typically use smaller fonts as another tactic to hide the words. Search engines also pick up this spam tactic. The process of search engine optimizing is illegal. Thus, SEO experts know this and they should avoid any cramming or hiding of SEO keywords in any web page.

If the major search engines catches this action, your pages will not be indexed. In addition, you could lose your opportunity at a later time of getting the next optimized web page indexed. SEO keywords should be used correctly and hiding of the keywords should never be considered.

About the Author:

I have been working within the web design field for the past 10 years. I have spent most of those years studying SEO and how it correlates with web design. I have also taken many University level writing courses for self-improvement in article writing. I strive to write unique high-quality SEO articles for both my clients and myself. You can reach me, Meridith Word, at my website Jasis Designs.

Article Source: ArticlesBase.com - Hiding SEO Keywords

Guide To Choosing SEO Keywords | SEO Traffic Spider

Author: Seo Traffic Spider

Search Engine Optimization is vital for any business that decides to make its presence felt in the market through the Internet. However, when venturing out into the SEO world, it is important to choose the right SEO keywords and optimize them. Mining for the right SEO keywords may take a considerable amount of your time and effort, but the fruits of it will be rewarding.

First, it is important to understand the importance of keyword selection and how to use your keywords on your website in order to enhance your marketing strategy.

Keyword research is one of the most basic steps in a good search engine optimization design and without it all SEO efforts will be wasted. Also, it is important to perform a thorough keyword research before you start placing keywords on your webpage.

SEO Keyword Research
Keyword Research is the process of identifying a list of keywords and then selecting those keywords that accurately reflect your products and services. It involves finding out which are the most popular terms searched by Internet users, how widely they are searched and how many and which other websites run on those keywords.

It is also important to think in terms of how your target audience would search for products or services on the Internet. For instance, if you have a website promoting a golf club, then it would not make much sense for you to target keywords like “golf” or “golfing” because these keywords are extremely general and have tons of competitors. Also, since you are targeting only people who are looking out for a golf club, using a general keyword like “golf” will bring in a lot of irrelevant traffic. This is because visitors may be looking for anything related to golf, such as golf history, golf tips, golf news, and so on. Typically a person who is looking out for a golf club will type in “golf club” and related terms instead of the single term “golf.” So from this example it is evident that the best choice of keywords for you would be to use phrases like “golf club” instead of single and general keywords.

You can use keyword research tools (free and paid) that are available online in order to see what users are searching for. There are several such tools which contain data on search queries performed by users over a period of time. These tools will help you get an idea on the kind of terms that are searched for and also their frequency of search. Any keyword research tool will let you enter a word and show results on similar terms including variations, synonyms, misspellings, singulars, and plurals. Not only do these tools provide information on search volume but also show data on the advertiser competition for keywords.

Once keyword research is done and you have built your keyword list, these keywords can then be placed at appropriate places in your webpage content to achieve a high ranking in search engines. However, avoid placing too many on the same page as search engines consider this practice as keyword stuffing and may penalize your site for it.

SEO Keyword Tactics
Keyword Research will help you get the most popular, lucrative, and top SEO keywords which may be searched by thousands of users in a day. However, if there are several competitors for the keywords you have chosen, then it will be very difficult to beat those sites and get the top ranking in the search results. Conversely, if you choose keywords that are very specific or niche that no one searches on them, then top ranking for your site is wasted as there would be none to see it. The idea behind choosing the right SEO keywords is that they should help you achieve top ranking with reasonable efforts and budget. If your site fails to show on the first or second page of the search results then it would really not be worth the time and effort that would have gone in optimizing those keywords.

You will most often find that the best SEO keywords are already being used by a large number of competitors and these high volume keywords may be very tempting to use but may not always fetch you the ranking you desire. Therefore, the catch here is to fish out those keywords that have strong relevance to your website, high search volume, and relatively less competition because these keywords will be more rewarding than just high volume competitive keywords. It is quite possible to achieve a good search engine ranking while staying within your budget and with minimal effort using low volume less competitive SEO keywords when compared to high volume ones. To do this, you need to find out how tough it is to get a good ranking for a specific keyword and this can be done using keyword difficulty tools.

About the Author:

SEO Traffic Spider, is a global provider offering its customers a full suite of SEO solutions ranging from Indexing, Optimization - On Page/Off Page, Linking, SEO Copywriting, Site Overhauling, Traffic Analytics, etc.

Article Source: ArticlesBase.com - Guide To Choosing SEO Keywords | SEO Traffic Spider

SEO Keyword Tool - Search Engine Keyword Database

Author: Ricky Lim

Most new webmasters think that by building a website, they will get traffic automatically. Unfortunately, that is not true online. The saying “build it and they will come” does not hold true in the online world.

One of the ways to get targeted traffic is to position your website high in the search engines for the keyword you are targeting. It is called SEO or search engine optimization.

Although there are many SEO companies that can help you do this, it would be best to learn how to do it yourself first. Most people tend to make SEO more complicated than it really is and they are many SEO myths and legends around if you browse some of the more popular SEO forums.

The first step in SEO is to determine the base keyword of your website and then get a SEO keyword tool. There are many such tools available online. Some are desktop tools while others are online services. Most require a payment or monthly subscription fee however, there are a few good SEO keyword tools that are free.

One such tool is the Google keyword tool. This tool is provided for adwords advertisers but it can still be used for SEO purposes. Simply enter the keyword and google will show you the monthly search volume as well as the related keyword phrases.

You can also see the cost per price for that keyword as well as google trends for their keyword. You can use this tool to give you ideas for hundred of other keyword phrases that people are searching for which are related to your website.

The only disadvantage of the Google keyword tool is that it does not tell you how competitive that keyword is.

Another SEO keyword tool that does that is wordtracker. Wordtracker is quite a popular keyword search tool that has over 40 million keywords in its database. It is similar to Google keyword tool except it does tell you know how competitive a keyword is, however their keyword database does not come from google but from meta search engines such as metacrawler.

While they are some arguments about the accuracy of their database since almost no one today uses meta search engines, it is in my opinion still a good point of reference.

About the Author:

If you are looking for the best keyword service database, check out my Jim Morris Nichebot 2 review.

Article Source: ArticlesBase.com - SEO Keyword Tool - Search Engine Keyword Database

SEO MISTAKES TO AVOID

Author: Wealth Maker

What is SEO? SEO is Search Engine Optimization. Google, Yahoo and Bing [formerly MSN] crawl through content of your article, blog, website, etc., and look for valuable and relevant content. SEO is what gets you in the top 10 positions on the left side of the page when it is opened up. It is referred to as generic listings. On the right side of the page you will see little boxes or ads, and those are what is considered PPC [Pay Per Click]. Every time you click on those, the advertiser pays Google, Yahoo or Bing (depending what search engine you are using).

The crawlers that are looking for good content go from left to right, so it is important that your title and article have keywords that these crawlers can pick up and are relevant to your article/blog/site.

There are basically 5 mistakes that most people make when they are trying to optimize for SEO content.

Mistake #1: Keyword Stuffing. This is the overuse of keywords that identify the content of your website, blog, article, etc. If you "stuff" too many keywords into your title and/or your headline, and/or article, the crawlers will reject it. "Stuffing" is just as bad as not having any keywords. Either way will not get your article ranked. The bottom line -- too many keywords in your title will not give you the results that you want.

Mistake #2: Missing Keywords. Totally leaving out keywords, or not having relevant keywords will not get you ranked either. The first two words of the Title need to have or be part of the keywords -- Google reads from left to right when searching for content. Why is ranking so important? If you don't get ranked, your website, blog, article will not get found. If you can't be found, all your work and time and effort you put into it will be in vain. All your content is out there somewhere , floating in cyber space!! You can search the relevancy of the keywords that you want to use by going to Free Keyword Suggestion Tool from Wordtracker, or by using Google Keyword Tool, both of which are free. Remember, without the proper keywords on your title/headline, the chances of you getting ranked high enough for people to find your website is slim to none.

Mistake #3: Missing Description. By always using descriptions on your blog posts allows for better rankings and click through. Be brief, but descriptive. Remember -- people scan quickly! If they can't find what they are looking for, in 2 seconds they are gone! Whether it is in your title or in the content, descriptions are key on having people find what they are looking for. For example, if your website is for a restaurant, you want pictures, a menu and maybe even some recipes for favorite dishes. CAPITALIZATION isn't not good for descriptions, especially in titles. Your description needs to be relevant.

Mistake #4: Simple Anchor Texts. You can have the best written article in the world, and if you don't have anchor texts that backlink to your website, then the article is not doing what you want it to do -- have people come to your site and buy whatever it is you are selling. This is probably the most common overlooked mistake. For example, if you are having people go to your landing page, and you simply have a click through or backlink that says "Click Here", it really isn't compelling. However, if it says something like "I Want Paul's Growing Formula To Success", it is more compelling and appealing for people to click through. Also, always make sure that you add backlinks to others websites or your websites.

Mistake #5: Title Tags. The title of your page or post that you want to rank is the single most important factor when it comes to on-page optimization. Take some time and put some thought into your title and keywords. For example, the title of this post is SEO Mistakes to Avoid. The first two words rank high in keywords that are being searched, in fact the whole title ranks high.

So now you know! When first starting out, keep your title and keywords simple, and check them to see how competitive they are. As time goes on, and you get more skilled, go for those competitive keywords.

To your success!

About the Author:

As a real estate investor, father of 3 adult prosperous and wonderful children, and business owner, I’ve always been an entrepreneur at heart, and have successfully started and sold several businesses over the years. I have even started some businesses that have failed; so I know both ends of the spectrum!

I have tried several different MLM companies, and was able to build a good organization with them, but it seemed that the leaders always left for some other ‘newest and latest’ business opportunity. In one case, our up line even kept the money that was supposed to pass on down to us!!

Even when I had a brick and mortar business, I was always looking for ways to build a business online; something that would give me a residual income. I have tried several affiliate programs that promised me thousands of dollars if I would just promote their product. Little did I know that the thousands of dollars would be coming from my pocket…instead of how I had envisioned it – going into my pocket!!

I am the kind of guy you really do want to get to know and learn from!! Click on the link below to learn more about me http://squidoo.com/paul-eugene-miller

Article Source: ArticlesBase.com - SEO MISTAKES TO AVOID

seo

Basic SEO Rules For Beginners

Author: Joyce Jackson

Search engine optimization for your website is pretty straight forward, but it can seem complicated. Basically, the point of SEO is to make everything simpler and cleaner. This is the way search engines like it. And, if you use the "KISS" principle, "keep it simple, stupid", even a beginner can optimize a website well.

Everything a search engine does has a pattern and a reason. Even if the algorithms are too complex for you to understand, there are patterns that can be found. There are many sites online that offer tips and help with finding and explaining these patterns.

Good SEO requires work and effort. It is, for the most part, very basic. To have a successful website campaign, follow these simple rules:

1. Bad Sites Get Pushed To The Bottom
Search engines always try to give users whatever they can find that is relevant to their search. You have to realize that most search engines don't work by moving the good stuff towards the top: instead, they try to push the bad stuff towards the bottom, and hope that what's good will "float to the top."

2. Content Is King
Content is king and it can get you good search engine rankings easily if it's written properly and sprinkled with the appropriate keywords. This not only brings visitors to your site but also feeds search engine spiders and crawlers.

A fast way to develop good content is to generate a series of articles or an ebook regarding your topic. These items are very powerful in the world of SEO because they provide your visitors with something to read and they allow you to conquer some keywords that you normally wouldn't be able to touch. If you are managing a website for pets, an article about dog food is more likely to generate a high position in the search results for "dog food" than your home page. Therefore, if you write articles pertaining to your subject but slightly more in depth than you can put on your home page, you will benefit drastically.

3. Check Your Position
To try to get to number one in an index, you must first find out where your site is now. That means checking each search engine to see your position, and coming up with a strategy for each one - who knows, maybe you're already number one on one of the smaller search engines! You can't just assume, however, that because your site is listed in one search engine that it will be listed in all of them. That's not how search engines work.

4. Simplicity Is Best
Look at the sites that currently rank high on the search engines and you will see that have simple designs with graphics that use minimal bandwidth, and they're easy to navigate. Simple, clean designs are what both search engine crawlers and search engine users like, as it lets them get the content they want without any fuss. This is what you should be aiming for.

5. Optimiaze Tags And Keywords
Let's take a look at meta tags, keywords, descriptions, and titles. They're all important
elements, even if they're not what will make or break your site - they're just one part of your strategy. These elements need to be compelling and sprinkled with your keywords, as this will entice users to click through from the search results page to your website. It's best to start off slowly, gradually adding things in as you learn.

If you have any questions and you don't know where to go, then check out some of the forums on the subject. A simple search for "seo forum" will give great results. Remember, be patient. Learning SEO or search engine optimization takes time and effort but pays off in the end.

About the Author:
Joyce Jackson is an SEO consultant and webmaster. For more information see Net Home Profits.

Article Source: ArticlesBase.com - Basic SEO Rules For Beginners